46 From the Trenches – Industry, Alumni and Advisors Share Experiences of Industry Integrated Education


Danielle Rockel, Langara College

In this exciting panel audience members will hear directly from former students and high profile industry partners about their experiences in a 13 week Applied Business Project. Industry partners and alumni will share their stories from the trenches – that first kick off meeting through to the final outcomes.

The Applied Business Project is the capstone course for the Bachelor of Business Administration Degree at Langara College. This course provides the opportunity for student led multi-disciplinary teams to apply all of the concepts, skills and techniques gained over the four-year degree to a real world industry clients to help them solve and implement a strategic plan. Industry clients are from the public, private and not-for-profit sectors. Over the semester, the student teams work closely with the client and a faculty advisor, meeting each on a weekly basis. The final report and presentation take place at Langara College. Students have helped clients with expansion, exit strategies, raising capital, changing product offerings, growing market share, fundraising and more. Langara students complete over 25 industry projects per year.

The panel will be made up of organization leaders and Langara alumni, who have benefited from the project, and will share their stories. The panel will be led by Danielle Rockel, who has been a project advisor every semester for over five years.



Danielle Rockel, Langara College
Danielle is the Department Chair of Business Management and International Business with the Langara School of Business and the instructor of the Applied Business Project, the capstone course for the BBA integrating students and industry. As an industry veteran, she has held senior positions at Eight Solutions, Radical Entertainment, Vivendi Universal Games, Autodesk, and Vertigo 3D Technology. Most recently, she served as Vice President of Corporate Affairs for Eight Solutions Inc. (formerly Gener8 Media Corp.) from 2010 to 2016. She did business development and helped take the company through multiple private equity raises, to going public on the Canadian Securities Exchange and the TSX Venture Exchange. From 1997 – 2006 Danielle ran business development at Radical Entertainment, closing all of the company’s licensing and game development contracts and was instrumental in the company’s acquisition by Vivendi Universal. Over her career, Danielle has raised capital through a variety of government programs, including awards from the National Research Council’s Industrial Research Assistance Program, Western Economic Diversification Canada, the BC Science Council, and Telefilm Canada. She has also served as a mentor to new media companies through Telus New Ventures, New Media BC, and the Ontario Media Development Corp. She has been a funding juror for Creative BC, the Ontario New Media Fund, and the Canadian New Media Fund. Danielle holds a BA from Simon Fraser University and an MBA from Royal Roads University. She was a winner of Business in Vancouver’s Forty Under 40 competition, and BC Business magazine named her one of the province’s top closers in 2005. She has been a business instructor at Langara College since 2004.


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