17 8 Things Every Campus Recruiter Should Know (and Do Well!)


Graham Donald, Brainstorm Strategy Group Inc.

Becoming highly successful at attracting, engaging and hiring the right students and graduates may not be rocket science, but even the most experienced recruiters overlook some key elements. Sometimes senior leaders look for a “magic bullet” or shortcut for the campus team; perhaps expecting that new online tools or someextra marketing dollars will give them an upper hand. But a careful examination of some of the most successful employers on campus tells a different story. This presentation will focus on highlighting and creating discussion around 8 things highly successful organizations do on campus that are often underestimated by their competition. Both employers and employer relations professionals will leave with some valuable “to do” items and immediate next steps.



Graham Donald, Brainstorm Consulting
Graham Donald is Canada’s leading expert on attracting, recruiting, and retaining students and graduates. He founded Brainstorm Strategy Group in 2003 where he supports major employers and post-secondary institutions’ success through research, training, and strategic consulting. In 2013 he became General Manager of Simply Hired Canada Inc. and in 2014 he moved to Day Communications where he helped employers develop their brand and recruitment communications strategies. He was Executive Director of the Canadian Association of Career Educators and Employers (CACEE) for seven years. In 1996, he conceived and launched Campus WorkLink, which quickly became Canada’s largest job posting site for students and graduates. Campus WorkLink was sold to Workopolis.com in 2001 where he worked as part of the senior management team until founding Brainstorm Strategy Group Inc. Earlier in his career, he was owner and president of Turl Street Publications Ltd.; a founding director of the Career Edge National Internship Program; and a founder, past president, and life member of the Young Entrepreneurs Association of Canada. He is also a founder and former director of a children’s canoe tripping camp, Camp Temagami. He received both his BA and MBA from the University of Toronto.


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